In the days of ‘happy globalisation’, both public and private clients were accustomed to developing their strategies by drawing conclusions from the past to inform the present and the future. The world was ‘predictable’.

That no longer works, because the new geopolitical and geo-economic landscape and the accelerated digitalisation of the economy, particularly through artificial intelligence, are leading to rapid changes. This creates great uncertainty because it conveys a sense of loss of control.

In particular, we have observed the significant impact of the geopolitical upheavals that have been taking place since 2022. The war in Ukraine, the global repercussions of sanctions against Russia, the consolidation of the BRICS nations and the shift of the global centre of gravity to the “ValeriePieris Circle” in Asia, “corridor wars”, the competition for rare earths, the energy transition… not to mention the numerous flashpoints in the Middle East.

We have noticed that we are receiving an increasing number of enquiries regarding these geopolitical and geo-economic upheavals. The Brennus Institute Paris-Vienna is dedicated to addressing these issues.


Brennus - Décrypter le monde pour mieux décider

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